Cardi B “OMG What Is That” TikTok: A Multi-Dimensional Dive

When Cardi B’s “OMG What Is That” track hit the TikTok scene, it wasn’t just another viral sensation; it was a cultural phenomenon. This article delves into the various dimensions of this TikTok trend, exploring its origins, impact, and the reasons behind its widespread popularity.

Origins of the Trend

The “OMG What Is That” TikTok trend began with fans of Cardi B’s music. As the song gained traction, users started creating videos that featured the track in the background, often with humorous or surprising visuals. The phrase “OMG What Is That” became a catchphrase, used to express disbelief or amusement at the content of the videos.

Impact on Cardi B’s Career

The TikTok trend significantly boosted Cardi B’s career. With the increased exposure, her music reached a broader audience, leading to a surge in streams and sales. The trend also played a role in her collaborations with other artists and her overall brand expansion.

Year	Number of Streams	Number of Sales
Before TikTok Trend	10 million	100,000
During TikTok Trend	50 million	500,000
After TikTok Trend	100 million	1 million

Reasons for Popularity

Several factors contributed to the popularity of the “OMG What Is That” TikTok trend. Firstly, the song itself is catchy and has a strong beat, making it perfect for dance and lip-sync videos. Secondly, the phrase “OMG What Is That” is universally relatable, as it captures the essence of surprise and amusement. Lastly, the trend encouraged user creativity, as people came up with unique and entertaining ways to incorporate the song into their videos.

Engagement and Community

The TikTok trend fostered a sense of community among fans. Users shared their videos with each other, creating a collaborative and supportive environment. This engagement not only increased the visibility of the trend but also helped to solidify Cardi B’s fanbase.

Challenges and Controversies

As with any viral trend, the “OMG What Is That” TikTok trend faced its fair share of challenges and controversies. Some users criticized the trend for being overly commercial and for promoting a culture of superficiality. Others argued that the trend was a form of cultural appropriation, as it featured a song by a Black artist in a predominantly white community. Despite these concerns, the trend continued to gain momentum.

Legacy of the Trend

The “OMG What Is That” TikTok trend has left a lasting legacy. It not only helped to boost Cardi B’s career but also demonstrated the power of social media in shaping popular culture. The trend serves as an example of how a catchy song and a relatable phrase can unite people and create a lasting impact.

In conclusion, the “OMG What Is That” TikTok trend is a testament to the power of social media and the importance of user engagement. It has not only impacted Cardi B’s career but has also brought people together and sparked conversations about cultural appropriation and the role of social media in today’s world.